iRetch
If I see one more iPod commercial or print advertisement, I'm gonna puke. I am so completely sick of the Cult of iPod (an offshoot of the Cult of Macintosh) - and this is coming from a former Macintosh user (1988-1998)! There are so many things that irritate me about iPod advertising - the smugness, the hipness, the eliteness. Yeck.
Possibly the only thing more annoying than iPod advertising and iPod-People are the ones who think it's an accomplishment to
"unplug" from their iPods, and take a break from creating a hip soundtrack for their New York lives.
And could someone please explain to me why iPods are twice the cost of other MP3 players of equal storage size? On the Apple Store site, a 40GB iPod is $400! I've seen other players - such as the Dell Jukebox and the Creative Nomad Zen Jukebox of the same storage capacity going for about half that price... in fact, in one of the sale emails I receive, last week the 40GB Zen Jukebox was going for $199. Are the iPods really that much more of a superior machine? And, will they really work seamlessly with PCs as promised? As with every Macintosh product, the name and the design is half the cost.
However, the iPod advertising has also produced some utterly brilliant culture jamming. Check out the series of
iRaq posters created by
Forkscrew Graphics.
Also, here are
ads by the music network Fuse (the U.S. version of Canada's MuchMusic) that has Apple's ass in a snit.